About Kony 2012
Many of you have seen the Kony 2012 video created by a group called Invisible Children that is meant to raise awareness about the war criminal Joseph Kony and try to get him arrested and tried by the International Criminal Court.
The movie has created a ton of debate online. BoingBoing has a good roundup of responses to the Kony 2012 campaign from activists in Uganda and elsewhere in Africa, most of which are negative. Ethan Zuckerman is, in my opinion, the smartest person in the world when it comes to Internet activism. He has a long take on Kony 2012 on his blog. Here’s some short clips from it:
My goal, in this (long) blogpost is to get a better understanding of how Invisible Children has harnessed social media to promote their cause, what the strengths and limits of that approach are, and what some unintended consequences of this campaign might be. For me, the Kony 2012 campaign is a story about simplification and framing. Whether you ultimately support Invisible Children’s campaign – and I do not – it’s important to think through why it has been so successful in attracting attention online and the limits to the methods used by Invisible Children.
What are the unintended consequences of the Invisible Children narrative? The main one is increased support for Yoweri Museveni, the dictatorial and kleptocratic leader of Uganda. Museveni is now on his fourth presidential term, the result of an election seen as rigged by EU observers. Museveni has asserted such tight control over dissenting political opinions that his opponents have been forced to protest his rule through a subtle and indirect means – walking to work to protest the dismal state of Uganda’s economy. Those protests have been violently suppressed.
The US government needs to pressure Museveni on multiple fronts. The Ugandan parliament, with support from Museveni’s wife, has been pushing a bill to punish homosexuality with the death penalty. The Obama administration finds itself pressuring Museveni to support gay and lesbian rights and to stop cracking down on the opposition quite so brutally, while asking for cooperation in Somalia and against the LRA. An unintended consequence of Invisible Children’s campaign may be pushing the US closer to a leader we should be criticizing and shunning.
As someone who believes that the ability to create and share media is an important form of power, the Invisible Children story presents a difficult paradox. If we want people to pay attention to the issues we care about, do we need to oversimplify them? And if we do, do our simplistic framings do more unintentional harm than intentional good? Or is the wave of pushback against this campaign from Invisible Children evidence that we’re learning to read and write complex narratives online, and that a college student with doubts about a campaign’s value and validity can find an audience? Will Invisible Children’s campaign continue unchanged, or will it engage with critics and design a more complex and nuanced response.
If anyone comes across particularly insightful critiques of Kony 2012, please post them in the comments. I find this stuff fascinating.